When Martin Luther King Jr. organized the Montgomery Bus Boycott in 1955, he discovered a powerful truth: money talks louder than moral arguments. For 381 days, Black residents walked miles to work rather than ride segregated buses, costing the city $3,000 daily. Even a Birmingham segregationist admitted, 'I'm still a segregationist, but I'm not a fool' when boycotts cost millions. Learn more at pallascenter.com
